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A brand strategy focuses on building a long-term identity and emotional connection with consumers. It includes defining a brand's mission, values, and personality, aiming to establish recognition and loyalty. On the other hand, a product or service strategy is more focused on the specific offerings a company provides how they meet customer needs, stand out in the market, and generate sales. While the product strategy revolves around features, pricing, and positioning, the brand strategy shapes the overall perception and relationship with the audience. Essentially, the brand is the "why" behind the products or services.

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