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A GSM testing machine measures the "Grams per Square Meter" (GSM) of materials such as paper, fabrics, and packaging products. GSM is a key metric in determining the thickness, density, and quality of a material. In industries like textiles, paper manufacturing, and packaging, knowing the GSM ensures product consistency and helps manufacturers meet industry standards. The machine accurately determines the weight per unit area, which is crucial for evaluating durability, strength, and suitability for specific applications, thus ensuring better quality control and performance.