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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives. Our Learning Paths enable training to be bite-sized, engaging and - crucially - results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level. Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities. If you have any further questions or need assistance, please contact us via our Facebook, X, or LinkedIn accounts.

Collect and Analyze Data

• With Rank Math SEO for WordPress, users can execute professional-level SEO audits swiftly, pinpointing and rectifying issues to enhance website growth effectively.
• Proper usage of H1s for titles, followed by H2s, H3s, etc., for subheadings is vital.
• In other words, this tool lets you understand the search intent of your organic traffic.
• The Backlinks Analysis tool scrutinizes any website’s backlink profile, detailing the dynamics of new and lost links, referring domains, anchor text distribution, and the most linked-to pages.

To begin with, poorly performing websites typically have a high bounce rate. The longer a page takes to load on a website, the more likely users are to leave the website. If left unsolved, this can discourage repeat visits and harm your brand reputation. Experience has taught me that you can reach significance prematurely, so you’ll want to aim for a sample size that’s likely to hold at least 90% of the time – 220,000 data points are what we’ll need. Deciding to use rank positions in Google makes using the data source a straightforward (and conveniently a low-cost) decision in Google Search Console (GSC), assuming it’s set up. Thus, rank position is great for non-enterprise-sized clients looking to conduct SEO split tests who can attain insights much faster.

Get the most out of the Best SEO Audit Tools

She has over 6 years of experience in both content marketing and technical & on-page optimization so she shares knowledge from both fields. She also loves learning new languages and visiting new countries.Follow her on LinkedIn. They provide a 360-degree view of your site’s performance, identifying strengths to capitalize on and weaknesses to rectify. Even if we don’t have data on all the ranking signals that search engines use to set up search results, unique content is undoubtedly one of them. Header tags are used to organize the content hierarchically, which significantly enhances readability as well as overall SEO. When crawling websites, search bots pay particular attention to header tags to understand what the content on the page is about.

Learn how to scale paid search campaigns with tactics like targeting new keywords, remarketing to engaged users, and more. Google Analytics is one of the most important tools to measure your organic traffic and engagement during an SEO audit. It can reveal huge amounts of data to measure things like user behavior, site flow, and more. Once you run a technical crawl, a good next step is to check and see what pages are indexed in search engines. As Google explains, a page is “indexed” if it has been visited by the search engine’s crawler, analyzed for content and meaning, and stored in the search engine’s index. Upon the completion of a marketing audit, you should have actionable takeaways of how to improve your website, content, SEO and social media.
Scroll down to the “Top opportunities” section to see a list of keywords your competitors are ranking for but you aren’t. Your site needs to be crawled by Googlebot to have any chance of showing in search engine results pages (SERPs). But some problems keep it from doing that, which means your organic (unpaid) rankings and traffic could suffer. Google's PageSpeed Insights is a tool that assesses a webpage's loading speed and performance on both mobile and desktop devices.
By running an e-commerce SEO site audit, you can find your site’s strengths and weaknesses, as well as opportunities to improve your site’s rankings in Google and other search engines. An e-commerce SEO audit (also known as an e-commerce site audit) is a detailed review of your online store’s health and performance from an SEO perspective. A comprehensive audit will assess multiple aspects of your store, including all of its pages (homepage, category pages, product pages, etc.), its technical performance, and off-page SEO elements like backlinks. SEMRush, Ahrefs, and Moz Pro are comprehensive SEO platforms that provide a wide array of features. They're ideal for deep-diving into backlink profiles, keyword rankings, competitor analysis, and more.
Creating a thorough SEO site audit report like the one described above takes time, effort, and dedication, but the knowledge and insight you’ll get in return are immeasurable. Links higher up on the page are crawled first and are therefore considered most important to Google. But though they’re closely related, page speed is a separate (but equally important) ranking factor. Not having the proper structure in place can seriously hinder your ability to rank on page one. For example, users will get frustrated and leave your site without taking action if it doesn’t load fast enough.
It's helpful to prioritize the recommended actions based on their potential impact and level of effort required. This helps clients understand where to focus their efforts first for maximum impact. Include specific issues identified, why they're a problem, and the potential impact of these issues. Analyze the site's design, navigation, accessibility, and overall usability.
You can use one of the best e-commerce platforms, make your store look like a million bucks, and A/B test it to the nth degree. But Comprehensive SEO strategies for market expansion will never reach its peak if you aren’t generating much organic traffic. We focus on the needs of small, medium to large market businesses to improve and grow their return. While a few platforms are tackling the issues related to digital presence, others are still in the process of determining their starting point. Keep in mind that you may need more than one website auditing tool to get the complete picture.
The first step in a backlink audit is to use a tool like Ahrefs or Semrush to download a list of your existing backlinks. From there, you should review and assess each individual link to determine its quality. Depending on how many links you have, this could be a long process, but we promise it’s worthwhile. After analyzing your list of keywords you’re ranking for, tools like Moz, Semrush, and Ahrefs can show you the search volume, competition, and related keywords for the terms that are worth targeting. Your site’s content has a huge impact on your ability to rank well in search engines.

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