The latest report by IMARC Group, titled “Male Grooming Products Market Report by Product (Male Toiletries, Electrical Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2025-2033,” offers a comprehensive analysis of the male grooming products market overview. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global male grooming products market size reached USD 90.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 153.6 Billion by 2033, exhibiting a CAGR of 5.99% during 2025-2033.
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Male Grooming Products Market Dynamics:
Due to shifting societal standards, a greater emphasis on the need for self-care, and the impact of social media, progressive changes in the male grooming products’ market have begun to take place. Men are not limited to just a few grooming practices. Nowadays, they are engaging in skin, hair, and body care as well. The trend of premium products, for instance, anti-ageing creams, beard grooming kits, and multifunctional trimmers is on the rise.
As the demand for transparency and sustainability grows, so do clean-labels and eco-friendly options. Social networks also act as an important factor in the decision-making process, with e-commerce growth outperforming their physical counterparts because of the scope of options available and ease of accessibility.
The expansion of the male grooming industry can be attributed to shifting demographics along with some lifestyle developments. Due to increased urbanization and income levels, men have the purchasing power to afford quality grooming products. Demand is growing, especially among the younger generation that values personal appearance and cleanliness.
In addition, even the relatively conservative areas are adopting grooming habits and this is also beneficial for the growth of the market. Nevertheless, the introduction of new products like electric trimmers and AI skin analyzers has boosted growth in this market. The growth of the market is also supported by the increased awareness about self-care, which is also part of one's mental well-being.
The future of the male grooming products is integration, personalization, and inclusivity. In this case, as men are looking for solutions to their particular problems, brands are likely to implement AI-powered consultations and suggest something else based on a man’s portrait. The continued expansion of the market is also likely to bring about demand for products that will cater for several skin tones and various hair types.
The advancements in technology incorporated with a shaving routine could also become the norm. There will also be a growth in the demand for such beauty products, namely for essential oils infused with aroma therapy for beards and skin care products for stress relief. With the focus on waste issues increasing, sustainable packaging and free waste policies will also influence consumers’ choices in a real sense.
Male Grooming Products Market Trends:
The male grooming sector is rapidly evolving. In particular the modern customer is looking for something new, something better and something which is made ethically. In relations to the trend, increase in use of over the counter and natural and organic formulation is also a response to a change in people’s seeking way towards a healthier lifestyle. Men tend to move towards products that are not limited to maintaining good look but additionally add skin and hair enhancement.
An additional trend that is also shaping the market is the increasing demand for combining different products for grooming, like all-in-one cleansers or moisturizers. The brands are undergoing digital transformation as well, adopting virtual and augmented realties to create unique experiences and enable customers to try products. All these changes depict a vibrant and growing space of male grooming industry.
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Male Grooming Products Market Segmentation:
Breakup by Product:
Male toiletries represents the largest market segment.
Breakup by Price Range:
Mass products represents the largest market segment.
Breakup by Distribution Channel:
Supermarkets and hypermarkets accounts for the majority of the market share.
Breakup by Region:
Europe exhibits a clear dominance, accounting for the largest male grooming products market share.
Top Male Grooming Products Market Leaders:
The Male Grooming Products Market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:
About US:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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